Branded short links on your own domain, not a shared one.

A custom URL shortener creates short links on a domain you own, such as go.yourbrand.com/sale, instead of on a shared domain like bit.ly that thousands of unrelated senders use at the same time. The link is shorter and branded, and the domain's reputation is yours alone. Linkturf runs every link on your own domain; there is no shared fallback domain.

A short link is a redirect. When someone taps go.yourbrand.com/sale, their browser reaches Linkturf over HTTPS on your domain, we look up the destination you saved, record the click, and send the browser on with a standard HTTP 302 redirect, keeping your UTM parameters intact. The full sequence is above. The whole hop takes a fraction of a second.

A vanity URL is a short, readable web address chosen for people rather than machines, usually on a brand's own domain, that redirects to a longer page. go.yourbrand.com/vip is a vanity URL. It is the same idea as a branded short link: memorable, on-brand, and pointing wherever you decide. Definition, examples and how to make one.

US carriers filter commercial texts partly on the domain in the link. The industry's own guidance is specific: where a URL shortener is used, senders should use one with a web address dedicated to their exclusive use (CTIA Messaging Principles and Best Practices, May 2023, section 5.3.2). Twilio's 10DLC documentation goes further, stating that public shorteners like bit.ly in a campaign submission lead to rejection by The Campaign Registry, and that a dedicated, branded short domain is required.

Your own domain meets that standard. A shared shortener domain does not. We cannot promise any carrier will deliver any given message; nobody honestly can. What we can promise is that the domain in your link will never be shared with anyone else. More on SMS links.

Yes. Linkturf only works on domains you control, which is the whole point. Use a subdomain of the domain you already have, such as go.yourbrand.com or link.yourbrand.com. Your main website is untouched, and a new subdomain costs nothing at any registrar. If you would rather buy a short standalone domain, that works too.

Two. A TXT record that proves you control the domain, and a CNAME record that routes the subdomain to Linkturf. We show both records with copy buttons, check for them automatically every few seconds, and issue the SSL certificate the moment they resolve. Most people are live in about 15 minutes. If your DNS is at GoDaddy, Cloudflare, Namecheap or Google, our setup guide shows exactly where to paste them.

Yes, that is the main use case. Linkturf makes the links; your texting platform sends the messages and handles 10DLC registration. When you register a campaign, use your branded short domain in the sample messages rather than a public shortener, which Twilio's documentation says leads to rejection by The Campaign Registry. 10DLC and URL shorteners, explained.

For each tap we record the time, approximate location from the network (country, region, city), device type, browser, operating system, and the referring page when one is sent. We do not set a tracking cookie on the person who tapped, we exclude link-preview bots from counts, and we never sell or share your click data. You can export every event as CSV at any time, and if you leave, it goes with you.

Not while your account is active. If you cancel, your links keep working for 30 more days, then forward to your own website instead of breaking, so a QR code already in print still lands somewhere that belongs to you. Restart any plan and they go live again with their history intact.

Yes. Every Linkturf link comes with a QR code that points at the short link on your domain, so changing the destination in your dashboard changes where the printed code goes. Download as PNG for screens and flyers or SVG for any print size, in six colors. The free tool at the top of this page makes a static code instead: the URL is baked in, it never expires, and it cannot be changed. Which one to print.

Yes, on every plan. Bulk create takes a list of URLs and returns a branded link for each. The UTM builder adds utm_source, utm_medium, utm_campaign, utm_term and utm_content to the destination for you, and they are preserved on every tap.

Yes. Hosted pages live on your domain, like yourbrand.com/links or card.yourbrand.com/alex, and are editable after you print the QR. See link-in-bio, digital business cards and QR menus.

Every plan starts with a 7-day free trial. A card is required to start, but you are charged nothing during the trial, and you can cancel before it ends at no cost. Your own domain is live from the first day.

Cancellation stops the next renewal and your plan stays active to the end of the paid period. After that, your links keep working for 30 more days and then forward to your own website. You can export all of your data before, during or after, and restarting a plan restores everything immediately.

Every feature is on every plan. Plans differ only in how many custom domains you can connect and how many links you can create per month: Core is 2 domains and 500 links, Growth is 10 domains and 2,500 links, Premium is 50 domains and 10,000 links. Clicks are not metered. Pricing details.

If what you want is a custom domain, yes: Linkturf includes two on its $19 Core plan, while Bitly's public pricing page (September 2026) lists its first custom domain on Growth at $35 per month billed monthly. If you need an API, enterprise SSO, or a free tier, Bitly has those and we do not. We keep the comparison honest in Bitly alternatives.