Carriers judge the domain in your link before your customer ever sees the message. Linkturf puts your SMS links on your own domain, which is exactly what the industry guidance asks for, so your campaigns are not sharing a reputation with strangers.
Start free trialA blocked text does not bounce. It vanishes. You paid for the send, the customer never saw it, and your report may still say delivered to carrier. The link domain is one of the first things filters judge.
Public shorteners put your message on a domain shared with every other sender, including spammers. The industry guidance is explicit that a sender's shortener should be dedicated to that sender alone.
Texts are short and trust is thin. A link like go.yourbrand.com/vip reads as you. A random string on a domain nobody recognizes reads as a risk, to carriers and to customers.
The fix is structural. Your own domain means your own reputation. Nobody else can burn it, and every tap lands in analytics you own. Setup takes about 15 minutes: here is the walkthrough, and here is the full story on carrier filtering.
We would rather quote the sources than paraphrase them. Two documents matter most for anyone sending commercial texts in the United States.
"Where a web address (i.e., Uniform Resource Locator (URL)) shortener is used, Message Senders should use a shortener with a web address and IP address(es) dedicated to the exclusive use of the Message Sender. Web addresses contained in messages as well as any websites to which they redirect should unambiguously identify the website owner."
CTIA, Messaging Principles and Best Practices, May 2023, section 5.3.2, Embedded Website Links. CTIA is the trade association for the US wireless industry, and these are the voluntary best practices its member carriers follow."You must use a dedicated, branded short domain that belongs to your business. You cannot use the sort of randomly-shortened URL typically furnished by a free service like bit.ly or TinyUrl; this will lead to rejection of the Campaign by TCR."
Twilio, Troubleshooting and rectifying A2P Campaigns, on what The Campaign Registry accepts in 10DLC campaign submissions. The matching rejection reason is Twilio error 30892, "URL shortener in the sample message."What "dedicated to the exclusive use of the Message Sender" means in practice: the domain in your link should be one that only your business sends on. bit.ly is used by millions of senders at once. go.yourbrand.com is used by you. Linkturf runs every link on a domain you own and verified, and there is no shared fallback domain anywhere in the product.
The same guidance sets out the rest of a compliant program, and links are only one piece of it: consent before you send, express written consent for promotional messages, a working STOP, and messages that identify who is sending them. Section 5.1 of the CTIA document covers consent and opt-out in detail. Your texting platform and your own counsel are the right places to confirm what applies to you.
This page quotes public industry documents for education. It is not legal advice, and the CTIA document itself says the same about its principles (section 2.3). Requirements change; read the sources and talk to qualified counsel before you send.
10DLC is the US system for sending business text messages from ordinary 10-digit phone numbers. Carriers require that this traffic be registered through The Campaign Registry (TCR), which your texting provider does on your behalf. Registration has two parts: your brand (who you are) and each campaign (what you send, why, and sample messages).
Reviewers read the sample messages. A public shortener in a sample message is a documented rejection reason, because the reviewer cannot see where bit.ly/3xYz will send a consumer, and neither can the consumer. A branded short domain fixes both problems at once: the reviewer sees your name, and so does the person who taps.
The practical sequence:
The longer version, with what reviewers look for and a pre-submission checklist, is in 10DLC and URL shorteners: why public short links get campaigns rejected.
Pick /sale, /vip, /july. Short enough for a text, clear enough to tap. Edit the destination later without resending anything.
Watch taps arrive by device, location and time. If a campaign underperforms, you will know whether it was the offer or the delivery.
Click data lives in your account, exportable as CSV in one click. We never sell it, share it, or use your audience for anything.
10DLC stands for 10-digit long code: a standard US phone number used by a business to send application-to-person (A2P) text messages. US carriers require that business traffic on these numbers be registered, which is done through The Campaign Registry via your texting provider. Registration covers your brand and each campaign, including the sample messages you will send.
No. Linkturf creates the links; it does not send texts. Registration is handled with your texting platform. Where Linkturf helps is the point where registration and delivery both look at your links: the domain in your sample messages and in your live sends is one you own, not a public shortener.
No, and be wary of anyone who says otherwise. Carriers filter on many signals: consent, volume, content, sender registration and more. What a branded link removes is one specific, well-documented risk, the shared shortener domain that the industry guidance tells senders not to use.
In short: obtain consent before sending, get express written consent for promotional messages, honor opt-outs including the standard STOP keyword, identify who is sending, keep a privacy policy that is easy to find, and use links that do not obscure who you are. That summary comes from sections 5.1 through 5.3 of the CTIA Messaging Principles and Best Practices. Read the original; it is 22 pages and plainly written.
Yes. The most common Linkturf SMS links are appointment reminders, order updates, weekend promotions and loyalty offers. A restaurant can send go.yourrestaurant.com/tonight, and the same domain can host its QR menu.
No. Linkturf is the link layer. You keep using your texting platform, and you paste Linkturf links into the messages you send from it.
7-day free trial. Bring a domain, add two DNS records, and your links stop sharing a reputation with strangers.
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