Practical writing on branded domains, SMS deliverability, QR codes and owning your click data. Every claim sourced, every comparison dated. No fluff.
How big to print it, the quiet zone the standard requires, why a shorter link prints a simpler code, which file to send the printer, and a five-step test before the full run.
The definition, how it differs from a short link and a custom domain, real examples, why it matters for SMS deliverability, and the 15-minute setup on a domain you own.
What 10DLC is, what The Campaign Registry reviews, the shortener rule quoted from Twilio and the CTIA, and a pre-submission checklist for your sample messages.
Every Bitly tier from its own pricing page, which one includes a custom domain, when Bitly is the right choice, and where we differ. Dated, sourced, no rounding.
Static codes are free and permanent, dynamic codes are editable and trackable. When each one is right, the reprint math, and the domain trap to check before anything goes to the printer.
Carriers filter texts before your customer sees them, and the link in your message is one of the first things they judge. How filtering works and why your own domain is the fix.
Pick the right subdomain, add the two DNS records, and put every campaign link on a domain you control. A practical walkthrough with the exact records to add.
Bitly is fine for casual shortening. If you send SMS campaigns or care who owns your click data, the calculus changes. A fair look at the options, including where we lose.